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…That is why our industry is so relevant now and, above all, in the future. The relevance of the information is no longer just the data we generate with the research, but its analysis, timeliness and above all, converting Big Data into Small Data, THE DATA that will allow the client to make a firm decision.

COVID-19 has brought new challenges for all sectors, which imply in organizations the imperative need to adapt to changes in order not only to survive, but to remain.

Throughout history there is a history of disease that has affected economies and devastated countries, it could be said that many have not managed to overcome today.

In recent years, the services market has had an upward trend, registering a growth of 1.82% during 2019, this leads companies of both tangible and intangible goods to innovate in their offer by providing complementary services that add value for the client and give them a competitive advantage that is difficult to replicate.

Today, the pandemic caused by the COVID-19 virus has generated a worldwide imbalance in all productive sectors of the country, causing an unprecedented human and health crisis.

We are facing a health crisis that has also become an economic and social crisis. The COVID-19 pandemic has impacted globally, however, like all problems, it is not lived or will not be lived in the same way by everyone; unfortunately some have been and will be more affected than others, be they countries, institutions or people.

COVID-19 has turned out not only to be the most relevant issue worldwide due to its strong impact on health and the economy, but it is also a factor of change in the way of thinking and acting of all of us who inhabit the planet. Without a doubt, this has brought changes in consumer behavior.

We are in a new reality that, in the face of uncertainty, prompts us to know the new needs that customers have, how we can adapt and turn knowledge into strategies that lead us to remain in the market.