IM (Market Research) is and will be one of the essential marketing tools for any strategy development that the company considers implementing. We would dare to say that it is not one but the tool, where its basic principle of observation is key to laying the foundations for any organizational objective.
By: Mtra. Elizabeth Ruvalcaba Coordinadora de Neuromarketing ACSI Research The environment and people are a world full of information that
Since March 2020, one of the most relevant issues in the world has been the COVID-19 pandemic, the changes it has generated in society being of the utmost importance. For ACSI Research it has also been a period of change and adaptation, since as a company specialized in Market Research, a primary task is to observe the different transitions that the market has with the variety of study methodologies that are implemented.
Within the framework of the commemoration of International Women\’s Day, there is a background of important reflections as a society. To achieve this, it is important to remember the birth of the fight. It was February 28, 1909 when the Socialist Party of the United States of America designated this day in honor of the strike of the New York textile workers who in 1908 protested due to their precarious working conditions.
ACSI recently revealed that given the need to start the school year remotely due to the sanitary measures taken at the international level due to the COVID19 pandemic, practically 81% of those surveyed agree with this back-to-school modality.
Many of us wished we could have flexible hours and be our own bosses so that we could manage our times and achieve a balance between the personal and the professional, unaware of many of the responsibilities that this would entail.